Advertising is an unfair way of payment
Posted by Alexander Ginzburg on September 3, 2007
Filed Under Advertising |
In order to reveal the unfairness that is concealed in the advertising as a mean of payment for information, let’s return to the hypothetic world I’ve created in my previous post. We had two products there: TV content and Cola; manufacturers and consumers of these products; and also a legislator. Previously I’ve described two situations: before and after the legislator banned soft drink advertising. In the pre-ban case the TV content was financed by advertisements that made consumers pay more for the Cola. In the post-ban case consumers paid less for the Cola but they had to pay for the TV content directly.
Now let’s assume that there are two kinds of consumers: Cola addicts, who drink a lot of Cola but never get near a TV; and TV addicts who can’t stop watching TV but never touch Cola. In the pre-ban case Cola addicts were purchasing their product and since they had to pay extra money due to advertising they were actually financing the TV content without enjoying it. Whereas the TV addicts were receiving their product for free on others’ account. This situation is not fair; since those who pay more for their product due to the advertising don’t necessary enjoy the information that is financed by it. On the other hand in post-ban case everyone pays just for his own product and that is certainly fair.
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3 Responses to “Advertising is an unfair way of payment”
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Great post, ironising publicity while making a great ad out of it in a blog.
Armand Rousso
http://business.armandrousso.biz/
If I understand Armand, he means that that this blog somehow also is an advertiement for con publicity perhaps of ptroducts being advertised in it.
Hey Guys,
I don’t know if you have noticed but there are no ads on this blog. And chanses are that there won’t be any in the future.
The blog discusses some principal issues regarding internet advertisment, search engines and other issues.
You can email us at info@nootag.com for more infotmation on the nootag intiative.
Regards,
Jenia Cherkassky.