Advertising is an unfair way of payment

In order to reveal the unfairness that is concealed in the advertising as a mean of payment for information, let’s return to the hypothetic world I’ve created in my previous post. We had two products there: TV content and Cola; manufacturers and consumers of these products; and also a legislator. Previously I’ve described two […]

Advertising is an expensive way of payment

Let’s see how a world with no advertising would look like. As usually, I’ll get in to my economic mood and start simplifying things. Let’s imagine a world in which people consume only TV content and Cola, for some of us it may not be so hypothetic. In this world there is only one […]

Public cost of advertising

In most markets the majority of businesses advertise. No one of the parties can stop due to the fear of losing a share of the market to the competitors; consequently they keep doing it just to maintain the status quo. Since those costs become inevitable, they cause to a raise in product’s price and […]